Strategy & Messaging
Assign points to demographic and behavioral signals, set your MQL threshold, and test leads against your model instantly.
Who they are — company and contact attributes
What they do — engagement and intent signals
Set the minimum total score a lead must reach to qualify as a Marketing Qualified Lead (MQL)
Max possible score: 0 pts
Threshold is 0% of max score
Tip: Most B2B SaaS companies set MQL thresholds at 40–60% of the max possible score. Start higher to keep lead quality tight, then lower if your sales team needs more volume.
Auto-updates as you edit — paste into your CRM
Add criteria above to generate your scoring rubric.
Select which criteria a sample lead matches and see their total score and MQL status
Add criteria above to test a lead.
Scoring is step one
Fully managed outbound. We find, score, reach, and book qualified meetings — using your exact scoring criteria.
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